The Psychology of Colours in Branding: What Your Logo Says About You.
Why Colour Matters in Branding Did you know that 85% of consumers say colour is a primary reason they buy a product? Your brand colours are more than just a design choice—they influence emotions, shape perceptions, and even drive purchasing decisions. Whether you're building a brand from scratch or considering a rebrand, understanding colour psychology is key to making an impact. Let’s break down what different colours say about your brand and how they shape consumer behaviour.
2/17/20252 min read
The Meaning Behind Different Colours
Black: Sleek, Luxurious, and Powerful
Think Chanel, Nike, Apple—black exudes sophistication, elegance, and exclusivity. If you want to position your brand as high-end or cutting-edge, black is your go-to.
Best for: Luxury goods, tech, fashion, and premium brands.
White: Clean, Minimalist, and Honest
White conveys simplicity, transparency, and purity. Brands like Apple, Tesla, and Adidas use white to reflect innovation, clarity, and a modern, minimal aesthetic.
Best for: Wellness brands, tech, beauty, and health industries.
Blue: Trustworthy, Reliable, and Professional
There’s a reason why financial institutions, healthcare providers, and big tech companies love blue—think Facebook, PayPal, and IBM. Blue evokes feelings of trust, security, and professionalism.
Best for: Finance, healthcare, tech, and corporate industries.
Purple: Royal, Mysterious, and Creative
Purple has long been associated with royalty, wisdom, and imagination. Brands like Cadbury, Hallmark, and Twitch use purple to convey luxury, creativity, and innovation.
Best for: Beauty, wellness, creative industries, and premium brands.
Green: Natural, Fresh, and Sustainable
Green symbolizes growth, nature, and health. Brands like Starbucks, Whole Foods, and Animal Planet use green to promote eco-friendliness and well-being.
Best for: Organic products, wellness, finance, and environmental brands.
Yellow: Optimistic, Energetic, and Friendly
Yellow is bright, cheerful, and attention-grabbing. Brands like McDonald's, Snapchat, and Ikea use yellow to evoke happiness and positivity.
Best for: Food, retail, and brands looking to create an energetic vibe.
Orange: Bold, Fun, and Adventurous
Orange blends the warmth of red and the brightness of yellow, making it a colour of enthusiasm and creativity. Brands like Fanta, Harley-Davidson, and Nickelodeon use orange to stand out and create excitement.
Best for: Entertainment, sports, and innovative brands.
Red: Passionate, Bold, and Urgent
Red is the colour of excitement, love, and urgency. Brands like Coca-Cola, Netflix, and YouTube use red to stimulate action and energy.
Best for: Food, retail, entertainment, and sales-driven brands.
Pink: Creative, Playful, and Feminine
Pink is often associated with creativity, youthfulness, and warmth. Brands like Barbie, Victoria’s Secret, and Airbnb use pink to convey fun, approachability, and a touch of femininity. However, shades of pink—like bold magenta—can also represent innovation and confidence.
Best for: Beauty, fashion, lifestyle, and creative industries.
How to Choose the Right Colours for Your Brand
When selecting brand colours, ask yourself:
What emotions do I want my customers to feel?
How does my brand differentiate from competitors?
What industry am I in, and what colours do leading brands use?
Your brand colours should align with your values and messaging while resonating with your target audience. Don’t just pick colours because you like them—use them strategically!
Final Thoughts
Your brand colours aren’t just about aesthetics; they’re a powerful tool that shapes consumer perceptions and influences purchasing decisions. Whether you’re opting for the trustworthiness of blue, the elegance of black, or the creativity of pink, make sure your colour palette aligns with your brand's personality and goals.
Need help refining your brand identity? Let’s chat and bring your vision to life!